Privacy Policy

This Privacy Policy describes how Pulse (“we,” “our,” or “us”) collects, uses, and discloses your personal information when you visit our website.

Collecting Personal Information

When you visit our site, we collect certain information about your device, your interaction with the site, and any information you provide when contacting us. We refer to any information that can uniquely identify an individual as “Personal Information.”

Additionally, when you visit or log in to our site, cookies and similar technologies may be used by our service providers or advertising partners to associate your activity with other personal information, including email. These partners may use that information to send communications and marketing to you. You can opt out of this advertising by visiting: https://app.retention.com/optout.

Personal Information we collect includes:

Device Information

  • Examples collected: Browser type, IP address, time zone, cookie data, pages viewed, search terms, and site interactions.

  • Purpose: To ensure the site loads properly, and to analyze site traffic and usage for optimization.

  • How it’s collected: Automatically, through cookies, log files, web beacons, tags, or pixels.

Contact Information

  • Examples collected: Name, email address, phone number (if provided).

  • Purpose: To respond to inquiries, provide support, and send relevant information based on your preferences.

  • How it’s collected: Directly from you when you contact us.

Minors

Our site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers who help us deliver our services. For example:

  • We may share data with email or analytics platforms, DSPs (like Spotify or Apple), curators, editors, or ad networks (like Meta and Google).

  • We may share data to comply with legal obligations, respond to law enforcement, or protect our rights.

Behavioural Advertising

We use your Personal Information to provide relevant ads and marketing communications. For example:

You can also opt out of targeted ads at:

Using Personal Information

We use your Personal Information to provide and improve our services, respond to inquiries, and share updates, offers, or insights we think you’ll find valuable.

Lawful Basis (GDPR)

If you’re a resident of the EEA, we process your Personal Information under these lawful bases:

  • Your consent

  • To fulfill a contract

  • For legitimate business interests that don’t override your rights and freedoms

Retention

We retain Personal Information as long as necessary for the purposes outlined in this policy, or until you request its deletion.

Automatic Decision-Making

We do not use fully automated decision-making that has legal or significant effects on individuals. Some of our partners may use limited automation for things like fraud prevention.

Selling Personal Information

We do not sell your personal information.

Your Rights

GDPR (EEA Residents)

You have the right to:

  • Access the Personal Information we hold about you

  • Request that we update, correct, or delete your information

  • Request data portability

We may process data in or transfer it to countries outside the EEA, including the U.S. and Canada. We take steps to ensure appropriate safeguards are in place.

CCPA (California Residents)

You have the right to:

  • Access the Personal Information we hold (Right to Know)

  • Request corrections or deletions

  • Appoint an authorized agent to make requests on your behalf

To exercise your rights, please contact us using the details at the bottom of this policy.

Cookies

Cookies help us understand site usage and personalize your experience. We use different types of cookies for functionality, analytics, and advertising.

Cookies may be:

  • Session cookies (expire when you close your browser)

  • Persistent cookies (stay until you delete them or they expire)

You can manage cookies via your browser settings or visit www.allaboutcookies.org for more info. Note: Blocking cookies may affect your experience or disable certain features.

Do Not Track

Our site does not currently respond to “Do Not Track” signals, as no standard for this has been adopted.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons.

Contact

For questions, email us at: hello@pulse.cx